Warren Buffet, the legendary billionaire investor put it rather succinctly when he said that “Accounting is the language of business” – it’s the numbers that shows how a business is performing and it’s the numbers that shareholders look at to understand how their investment is faring. It is also true that it is the numbers that our business leaders look at when considering their intranet return on investment.
One business leader in my organisation repeated the mantra that the “facts are friendly“, building on Buffet’s observation, but when it comes to intranet performance, the numbers can be misleading and in the wrong hands, be beautifully manipulated. It’s vital that we do measure intranet performance, but we should put energy into measuring the right things.
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