As the use of social tools in the enterprise has exploded over recent years, the role of community management is being talked about more and more. Yet confusion remains about exactly what it is, and whether it’s really needed. Social media purists argue authentic online communities should be as completely self-organised and un-managed as possible. Others take a more pragmatic approach, suggesting effective facilitation and management helps the community to develop so that it meets its intended purpose.
In this special guest post for Intranetizen, Sam Woods, Community Manager for a global financial company’s social intranet sets out what makes community management work.
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